Keywords Pictures provide a Visual Interpretation of What Search Engines "SEE" in Your Website

Search engines cannot see pictures. To the robot that crawls your website ( often if high ranking and far less often if rarely visited ) – they are just words, letters, numbers and ANSII code.

This can be represented by what a search engine sees in your site that matters : Keywords

If you want a picture of what Google “sees” – here’s a generalised explanation :

Your website’s keywords are arranged in size from the most commonly repeated ( prolific / important )
( in the Picture as LARGE WORDS )
to the least commonly repeated
( in the Picture as Small Words )

It’s similar to the way a “Tag Cloud” works – where tags ands category listings are represented by number of appearances and clicks by visitors. Example of a Tag Cloud :

A Keyword Picture uses the importance of keywords, including how many times each is used in different ways. Each way has a ranking of importance. In a general sense from the Most Important down to the Least Important on any website: Ranking varies roughly according to type of use TIMES number of appearances or clicks ) – lets use a SINGLE WORD "garage" as the example :

• In your Domain Name ( URL )
  
  • www.capitalgarage.com.au
• In your Meta Description ( byline that appears in the subtext to a Google search result )
  • Capital Garage is the garage most frequented by people in the region who want great service from their garage of choice
• In your Meta Keywords listing in your pages ( hidden to site visitors but visible to search engine 'bots )
  • Capital Garage, Yarra Valley Garage, Best Service Garage, Weekend Garage, 24/ Garage, Clean Garage, etc
• In Headers ( Ranked from a H1 down to a H5 header )
  • Capital Garage Commits to Best Practice In Workshop
• Keyword backlinks from external sites to yours ( ie to capitalgarage.com.au )
  • The Page Rank of that site affects its value (PR 1 – awesome – down to P10 which barely counts at all)
  • Keyword Text links are more important than links off an image
• As Page Names
  • About Our Garage
• As Post Titles
  • Capital Garage wins Service Award
• As Category names
  • Garage Service, Garage Guarantee, etc
• As Tag names ( used on sites which add live content using posts )
  • Garage, Garage Tools, etc
• As Image Names
  • capitalgarage1.jpg
• As Image Alt Tags
  • example in the popup that appears when you mouse-over an image "Capital Garage at Night" )
• As Image Description
  • Photo of Capital Garage at Night
• As Text ( finally !!! )
  • I love our garage ……..

All are affected by traffic from sources that rank differently ( social sites, direct, referred and search engine results )

So,what does yours look like? ( ie – WHAT DOES GOOGLE SEE? )
This stemmed from a talk I gave recently about the many forms of branding that exist for a business to exploit. From the obvious ( signage ) to the overlooked ( word of mouth via social media )

One “interesting attendee” suggested that his site was "brilliantly" branded with his website’s homepage housing his logo that filled 2/3rds of the screen.!!! I agreed that may be the case if he sent people, enmasse, to his site ( it didn’t even rank within the Top 130 million websites on the planet ! His “keyword map” (withheld), illustrated via a keyword picture - showed his keywords’ importance - or lack of it - his company name couldn’t be found in the image !!!!

The image below has been produced the same way from a simple blog site, where a "Little Sister's" thoughts have been mapped by the frequency of words explaining graphically what she is trying to emote through her site.